You will need: Pens, template, documentation tool, evaluation matrix
steps
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Decide on a name for your concept
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Record the name, possibly an image, and write up a brief description
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Present and share ideas
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Plot all cards against customer value first (x-axis)
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After all cards have been plotted, as a group decide on where to place them for cost (y-axis)
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Then cluster concept cards into ‘big idea’ umbrella categories
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Validate concepts against business drivers
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Validate features by what customers want and design principles
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Final concepts are then mapped on to a user journey and measured against business drivers
See in action

