← Back to all tools

Benchmarking

Benchmarking is used to audit competitive or inspirational services from a user experience point-of-view. It establishes the current playing field for the vision.

Suggested time 1-8 Hours
Participants 1-8
Fundamentals
Understand
Vision
Make
R&D

You will need: Research on industry trends, tech trends, cultural trends

steps

  1. It’s important to understand “what’s out there”  and what people are used to in terms of brand or service experiences / technology. Before you improve or innovate, it is good to understand how people interact with certain services or industries. Benchmarking also works as a source of inspiration for the whole team. The more people you involve in showing your findings, the better.

  2. Define the service to be audited; do a features inventory

  3. Identify competitive services; do research and document

  4. Extract implications, directions and drivers for the design of the service

  5. Show and tell with the team

Contact us

Let's talk, share ideas and learn more