← Back to all tools

Affinity Diagramming

Affinity diagramming is a rapid, visual way to make sense out of and draw conclusions from information gathering and data collection.

Suggested time <1 hour
Participants 1+

You will need: Post-it notes, pens, gathered data and information


  1. Gather the research team into a work room

  2. State the problem or goal

  3. Hand out post-it notes

  4. Ask people to write observations or findings onto post-it notes

  5. Make clusters of like findings

  6. Move clusters into proximity with one another as it makes sense

  7. Name small and large clusters with title post-it notes

  8. Document by taking photos or creating a smaller scale diagram

The post-it note diagram can be left in place and added to over time.

Contact us

Let's talk, share ideas and learn more