As part of the “CLIENT” project lead by the Client Service group, we lead a workshop with the goal of mapping how different units do client research. By better understanding our internal practices in relation to client research, we propose directions and ensure consistency through all the organisation. Also, we could copy best practices from one unit that have successful results.
After doing this comparison we were positively surprised about the variety of methods and that most of the units have been doing client research. Qualitative and quantitative aproaches were used.